Are You Working for Your Clients… or Your Brokerage?

From Great Lakes Real Estate
You got into real estate to serve your clients, build your brand, and take control of your income. But if you’re like many agents today, you may find yourself wondering: Am I really working for my clients… or just padding my brokerage’s bottom line?
High splits, franchise fees, transaction costs, desk fees, and endless hidden charges are eating away at your commissions—and your confidence. You’re doing the hard work. Why aren’t you reaping the rewards?
At Great Lakes Real Estate, we believe it’s time to flip the script.

The Cost of Loyalty to the Wrong Brokerage
For many agents, loyalty to a brokerage has meant staying put—even as the numbers stopped making sense.
    • National average split? 70/30, sometimes worse.
    • Franchise fees? 6% off the top, before your split even kicks in.
    • Monthly fees? Often hundreds, regardless of your production.
Now stack that against your hours, your lead generation, your gas bills, your marketing efforts. You're investing in your clients—but also paying your brokerage more than they invest in you.

What Makes Great Lakes Different
We’re not just another brokerage—we’re a better one. Here’s why agents are making the switch:
    • 100% Commission After a Low $10,000 Cap
Once you hit your cap, you keep it all. No more splitting the reward for your hard work.
    • Company Dollar Transfer Program
If you’ve already paid a company dollar at your previous brokerage, we’ll count it toward your cap here. Start with a clean slate and hit 100% faster.
    • No Franchise Fees, Ever
That 6%? Back in your pocket where it belongs.
    • Free Marketing Materials
We cover the cost of lawn signs, business cards, and more.
    • Real Leads, No Fees
Our agents receive high-quality leads with no referral or platform fees attached.
    • Recruitment Bonus
Bring another agent and earn $100 per transaction they close for 12 months—no cap.

A Culture That Actually Supports You
We’re not a big-box brokerage. Our broker, Bruce Andrews, is in the office and accessible. Our agents have access to:
    • Full office space with 17 workstations
    • Two conference rooms
    • Tech support and listing help
    • A state-of-the-art website with agent pages
    • Photography and drone services
It’s time to ask yourself: Is your brokerage empowering your career—or stalling it?

Ready to Keep More of What You Earn?
At Great Lakes Real Estate, you’re not a number. You’re a partner. If you’re tired of watching your paycheck shrink while your effort grows, it might be time to make the move.
Let’s talk. Confidential meetings and office tours are available.
Contact Bruce Andrews directly at 716-754-2550 or visit www.greatlakesrealestate.com to learn more.

From Great Lakes Real Estate

You got into real estate to serve your clients, build your brand, and take control of your income. But if you’re like many agents today, you may find yourself wondering: Am I really working for my clients… or just padding my brokerage’s bottom line?

High splits, franchise fees, transaction costs, desk fees, and endless hidden charges are eating away at your commissions—and your confidence. You’re doing the hard work. Why aren’t you reaping the rewards?

At Great Lakes Real Estate, we believe it’s time to flip the script.

The Cost of Loyalty to the Wrong Brokerage

For many agents, loyalty to a brokerage has meant staying put—even as the numbers stopped making sense.

  • National average split? 70/30, sometimes worse.
  • Franchise fees? 6% off the top, before your split even kicks in.
  • Monthly fees? Often hundreds, regardless of your production.

Now stack that against your hours, your lead generation, your gas bills, your marketing efforts. You’re investing in your clients—but also paying your brokerage more than they invest in you.

What Makes Great Lakes Different

We’re not just another brokerage—we’re a better one. Here’s why agents are making the switch:

  • 100% Commission After a Low $10,000 Cap
Once you hit your cap, you keep it all. No more splitting the reward for your hard work.
  • Company Dollar Transfer Program
If you’ve already paid a company dollar at your previous brokerage, we’ll count it toward your cap here. Start with a clean slate and hit 100% faster.
  • No Franchise Fees, Ever
That 6%? Back in your pocket where it belongs.
  • Free Marketing Materials
We cover the cost of lawn signs, business cards, and more.
  • Real Leads, No Fees
Our agents receive high-quality leads with no referral or platform fees attached.
  • Recruitment Bonus
Bring another agent and earn $100 per transaction they close for 12 months—no cap.

A Culture That Actually Supports You

We’re not a big-box brokerage. Our broker, Bruce Andrews, is in the office and accessible. Our agents have access to:

  • Full office space with 17 workstations
  • Two conference rooms
  • Tech support and listing help
  • A state-of-the-art website with agent pages
  • Photography and drone services

It’s time to ask yourself: Is your brokerage empowering your career—or stalling it?

Ready to Keep More of What You Earn?

At Great Lakes Real Estate, you’re not a number. You’re a partner. If you’re tired of watching your paycheck shrink while your effort grows, it might be time to make the move.

Let’s talk. Confidential meetings and office tours are available.
Contact Bruce Andrews directly at 716-754-2550 or visit www.greatlakesrealestate.com to learn more.