Second Half Surge: Why Summer is the Underrated Season for Sellers

Second Half Surge: Why Summer is the Underrated Season for Sellers

Selling Your Home This Summer :

  1. Motivated Buyers Remain Active – Summer shoppers often act fast to move before school or winter.

  2. Less Competition – Fewer listings mean more attention and better chances for strong offers.

  3. Peak Curb Appeal – Your home shines in the sunshine, flowers, and long days.

  4. Flexible Buyer Schedules – More time for showings + preapprovals = faster decisions.

  5. Local Market Staying Strong – Low inventory in WNY keeps demand high for well-priced homes.

If you didn’t list your home in the spring, don’t worry—summer might just be your secret weapon. At Great Lakes Real Estate, we’ve seen firsthand that the second half of the year can be just as strong—if not stronger—for motivated sellers who are ready to move.

While spring may get all the attention, the summer market in Western New York has its own powerful advantages:

1. Serious Buyers Are Still Out There

By summer, many buyers who started their search earlier are still looking—often with more urgency. They’re ready to move quickly, especially if they want to settle before the new school year or colder months.

2. Less Competition, More Attention

Spring might feel crowded with listings. But come July and August, many would-be sellers are on vacation or waiting until fall. Fewer homes on the market means more eyes—and more offers—on yours.

3. Homes Show Beautifully in Summer

Curb appeal is at its peak. With green lawns, blooming flowers, and long daylight hours, your property will look its best. This is your chance to wow buyers from the curb to the backyard.

4. Timing Still Works for Buyers

Thanks to flexible summer schedules, buyers often have more time to attend showings and open houses. With loan preapprovals in hand, many are ready to act fast.

5. Western New York’s Market Is Holding Strong

Despite higher interest rates nationally, home values in Niagara and Erie counties have remained competitive. Inventory remains tight, and well-priced homes are moving fast. Summer buyers know they need to act decisively.

Thinking About Listing? Don’t Wait.

If you’ve been putting it off, now’s the time to take the next step. Great Lakes Real Estate is here to guide you through the process with expert pricing advice, professional marketing, and personalized service that gets results.

Let’s turn this summer into your opportunity. Call our office at (716) 754-2550. Explore more at www.greatlakesrealestate.com